This sounds like it's straight from the pages of the Onion...in their earnings press release, midwest grocer Roundy's said their Q1 sales came in light because:

"results were also negatively affected by lower sales during the 2012 pro football postseason playoffs compared to 2011 when the Green Bay Packers appeared in the Super Bowl".

Seriously, you're blaming the Packers?  Do people in Wisconsin only eat during Packers games or something?  I actually own this stock which is down today by 13%.  I'll be selling soon, not because of the earnings miss, but because they're led by a management team stupid enough to blame the Packers for their screw-up.  God forbid what will happen to Roundy's should Aaron Rodgers ever get injured. 


(each sack causes chicken wing sales to fall 1%)