Because it makes you eat 15% less and saves them a lot of money...what a Return on Investment for a $50 scale. Wardinski referenced below is Bruce Wardinski, the CEO of Playa Hotels and Resorts. Playa is a $1 billion+ company that owns 13 high-end all-inclusive resorts throughout Mexico and the Caribbean. This is an excerpt from a Seeking Alpha article* written by the head of Dane Capital Management.
We mentioned scales in a previous paragraph. When the 100+ strong Barcelo chain that Wardinski formerly ran put scales in rooms, food costs dropped 15%. There's a reason the all-inclusive Playa has scales in rooms. And the wood burning pizza ovens look great, but make one of the least expensive food items that the resort serves...and is located right near the main pool. The giant muffins in the coffee shop means less people at breakfast - more food cost savings. Like a Vegas casino where you have to walk through the gaming area to get to the elevators, Playa has made decisions with precision. There is a lot of attention to detail and it comes with a high ROI.
*Link to Seeking Alpha article: seekingalpha.com/article/4082719-playa-hotels-and-resorts-ground-account-compelling-investment-opportunity
Disclosures: I/We own Playa stock and/or Playa Warrants
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